Pacific Media Centre Pacific Media Watch Pacific Journalism Review Pacific Scoop

Anti-Māori themes in New Zealand journalism—toward alternative practice

Volume 18, Issue 1

May, 2012

From page
195
to page
216
Barnes, Angela Moewaka., Borell, Belinda.,Taiapa, Ken., Rankine, Jenny., Nairn, Raymond., and McCreanor, Tim. (2012). Anti-Māori themes in New Zealand journalism—toward alternative practice. Pacific Journalism Review, 18(1): 195-216.
Author(s): Angela Moewaka Barnes, Belinda Borell, Timoth McCreanor, Raymond Nairn, Jenny Rankine, Ken Taiapa
Publication date: 
May, 2012

Negative mass media representations of Māori are of major concern, impacting on Māori/Pakeha relations, how Māori see themselves, on collective health and wellbeing, and ultimately undermining the fundamentals of equity and justice in our society. In this article, we outline a number of important patterns that constitute the contextual discursive resources of such depictions identified in representative media samples and other sources and provide a set of alternative framings for each pattern. Our purpose is to challenge what Deuze (2004) has referred to as an ‘occupational ideology’ of journalism and ultimately to change Pakeha newsmaking practices that routinely undermine efforts to approach and attain social justice in the field of Māori/Pakeha relations in Aotearoa.