Pacific Media Centre Pacific Media Watch Pacific Journalism Review Pacific Scoop

Media—a destructive or constructive force in Pacific peace and development?

Volume 17, Issue 1

May, 2011

From page
20
to page
25
Moala, K. (2011). Media—a destructive or constructive force in Pacific peace and development? Pacific Journalism Review, 17(1): 20-25.
MIJT 2010: New Investigative Journalism Strategies
Author(s): Kalafi Moala
Publication date: 
May, 2011

Commentary: How the media message is conveyed creates either a destructive or a constructive force in peace and development. The power of the media essentially depends on its primary purpose. There is a pronounced convention regarding the purpose of media—for those who believe media must have a purpose. But the purpose of any particular media is dependent on what is designed or set up by the ownership, which is why media ownership is an important issue in the Pacific region today. Those who own the media is ultimately responsible for its performance.