Pacific Media Centre Pacific Media Watch Pacific Journalism Review Pacific Scoop

Noted: Words that move public opinion

Volume 14, Issue 1

March, 2008

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Robie, D. (2008). Words that move public opinion. Pacific Journalism Review, 14(1): 235-237. Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz. New York: Hyperion Bookstations, 2007, 324 pp. ISBN 1401302599.
Author(s): David Robie
Reviewed book by: Frank Luntz
Publication date: 
April, 2008

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.