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Pakeha

Research worldwide finds that indigenous, non-white, immigrant and other marginalised communities are subjected to media coverage that negatively and narrowly stereotypes them in comparison to dominant racial groups. In this article, we explore...
Negative mass media representations of Māori are of major concern, impacting on Māori/Pakeha relations, how Māori see themselves, on collective health and wellbeing, and ultimately undermining the fundamentals of equity and justice in our society....
Research has shown news media in post-colonial societies such as Aotearoa New Zealand naturalise the colonising processes by which settler values and social organisation were imposed and the resulting marginalised status of the indigenous peoples....
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